About James Yates

About Me

Hi, I’m James….

Some people know me as:

The Founder of Reignite Enterprises
Our life long mission is to create unique solutions that support the evolution of consciousness & the enhancement of human performance.

A Peak Performance Coach
I bring to the table all my knowledge and experience to magnify Human Potential, equipping people with the tools that help them live longer, happier & more impactful lives.

International Speaker
I speak at a variety of events and functions around the world, presenting on topics such as Longevity, Performance and Impact.

Curator of the Reignite Retreat
Getaways that are designed to help individuals & teams unwind, refocus and embark on a journey to better health & self-discovery

Those closest to me know me as a Loving Father, Health Advocate and Musician with an obsession for magnifying Human Potential.

My vision…

To do well by doing good. To Reignite passions, dreams and potential. To leave the world better than how I found it.

My Official Bio

I am a Speaker, High-Performance Coach & Entrepreneur.

I specialise in human performance, leadership, wellbeing, marketing, sales, & business development and have worked extensively with Entrepreneurs, Network Marketers and Athletes to amplify peak performance.

My personal and practical experiences as an entrepreneur have laid the foundations of my live educational & high impact events, courses, retreats, mentoring and online communities.

Reignite Enterprises, my life’s mission, creates unique solutions & transformational experiences that support the evolution of consciousness & the expansion of human potential.

I have spoken at hundreds of events across Africa, Europe, USA, Australia, NZ & Asia, sharing my insights and wisdom with a unique, impactful and thought provocative style.

I have received praise for a variety of professional accomplishments, including being recognised as one of the World’s TOP 3 Home Business Trainers as well as having been celebrated as the #1 Sales Recruiter for 2 x large multinational companies where I developed teams that turned over millions of dollars in annual sales.

I am extremely passionate about helping as many people as possible live their calling and do what they love. I have countless testimonials from people whose lives have been transformed by the strategies and techniques I helped them master.

Based in Australia with my family, I travel regularly to run Reignite’s events, workshops and retreats in locations all over the world.

MY PURPOSE

To empower as many people as possible to live impactful, healthy and fulfilling lives.

UNLEARNING TO GROW

For more than a decade, I ‘hustled’ to win. I travelled the world as an entrepreneur and worked my backside off. And when I wasn’t in front of people, I was either glued to my laptop or at the gym.

I was living from a space of ego, using it as a protective mechanism to avoid facing personal truths.

Although I was constantly preoccupied, there was one fundamental principle missing across my life – happiness.

I was working hard but it felt that my relationship, my health, and my wellbeing all suffered.

I was burnt out from hiding behind a facade- emotionally broke and terribly unhappy. In an attempt to remedy that, the doctors prescribed all sorts of medication and therapies that were in vain.

And when you’ve been given all but the tools needed to deal with these situations, life is nothing but a dark whirlpool spiralling downwards.

I’m sure you may understand as we have all faced our own challenges at some point. The miracle of life is that it shares its wisdom with us when we need them most.

Everything I teach is based on one simple philosophy – Awareness is key to transformational change.

Modern society has conditioned us to live very unbalanced, unhealthy and fast-paced lives with no pause for internalization, introspection and simply being in the present moment.

I learned the true value of awareness, and pausing to assess all facets of my life, in the defining moment when my partner and I were told we wouldn’t be able to have any children of our own.

That shook me, Chantel and our relationship to the core, impacting us both enough to take action.
The “modern” way we were living simply wasn’t working for us and since then we have come to discover that it was not working for many others too!

From that moment forward, I realized EVERYTHING in my life needed a drastic shake up and it would take enormous internal and external shifts to make that happen.

Not a picture of health! In 2013 I was exhausted, with a body full of inflammation.
Cannes in 2016- gradual shifts taking shape

Over the course of a year, I called on all of my personal resources, mentors and experience to dive much deeper into my personal growth journey.

My goal was to simply upgrade all facets of my life.

This journey coupled the wisdom of our ancestors and advancements in modern medicine to reach the heights of energy and potential. Through adopting the ancient principles of fasting & mindfulness, to understanding and applying fundamental principles of biohacking and neuroscience I have been able to create a winning formula of success.

As a result, my energy began to increase and most importantly – for the first time in many years – I was happy. A newfound sense of fulfilment was flowing from my place of awareness.

This allowed me to optimise my mental, physical and spiritual health…and the rest truly took shape from there.

And when our son was born a couple of years later, the first phase of the journey I had set out to accomplish was complete. My partner and I are living embodiments that the formula works.

Our greatest gift in the world had only just begun.

You see when you open your eyes to the realm of infinite possibilities, it becomes your responsibility help others realize their potential and live their best lives as well.

Through the wisdom and skills I have gained on this journey, I aim to equip others with the necessary skills they need for real transformation to take place.

The more we come together to create real transformation, the more hope there is for the future to be filled with empowered, happy people.

reignite-logo-white

IN 2015, I STARTED REIGNITE ENTERPRISES

Using my own personal transformational experience, I began Reignite with one focus in mind: To Expand Human Potential.

Our life long mission is to create unique solutions that support the evolution of consciousness & the enhancement of human performance.

We achieve this through providing online programs and live events that bring people together for causes that support personal growth and make a positive difference to humanity.

We are committed to becoming a world leader in peak performance education. Through key partnerships with leading experts, we ensure that our community is a catalyst for positive change.

We started running transformational events such as our popular “Enhance & Evolve” event in Africa and Australia and relished in the positive feedback we have received. Through our events, we have been blessed to witness the true wonders of the human spirit and its capacity for change and transcendence.

However, we were in more than just into the events business…

In 2019, I founded the Reignite Retreat

The Reignite Retreat is a space where conscientious and connected people come together to renew, enhance & evolve.

The Reignite Retreat is a luxury getaway designed to help individuals & teams unwind, refocus and embark on a journey to better health, connection with self, and expansion of their potential.

We take a multi-dimensional approach to the human experience. Through attending the Reignite Retreat, you can expect to gain all the tools and techniques you will need to achieve an uplift in multiple areas of your life.

The Reignite Retreat started off as a single, annual event; however, due to demand and the scores of incredible people hungry for change, we now offer multiple events a year, with more to come in 2020 and beyond.

COMING SOON - REIGNITE L-TECH

From previously launching multiple online courses, I started to see a trend: Most people will pay for a course, but very few will engage in it, no matter how good their intentions were at the get go.

For many, life simply will get in the way…

However through examining the data analytics, I began to explore the proposition, “What if we could REWARD people for positively engaging in education that matters most to them? What if we could provide incentives based on human behaviour that would allow us to increase engagement?”

After years of research, we developed a simple system that would allow members to do just that- and so from it the Reignite L-Tech was born.

Sign up to Newsletter

Join our newsletter to receiving the tips for business performance and human performance.